“Less is more.” — Ludwig Mies van der Rohe (architect and minimalist)
Somewhere along the way, many of us quietly stopped wanting a big makeup routine. Not because we don’t enjoy looking amazing, but because our priorities change.
What worked in our 30s isn’t flattering, and the idea of spending 20 minutes or more in front of the mirror every morning doesn’t appeal anymore. We want makeup that feels easy and products that don’t require tutorials or perfect lighting. We want to look refreshed and confident without having to work so hard at it.
That’s exactly where Martha found herself. She wanted to feel put together, but she didn’t want a countertop full of products or a routine with so many steps she forgets half of them.
She wanted something simple, dependable, and easy enough to do even on days when she’s short on energy or patience. Her routine shows that you don’t need a lot of makeup to feel like your best self. With just three products, she evens out her complexion, adds a soft touch of color, and defines her lashes—all in just a few minutes.
It’s fast. It’s easy. And most importantly, it feels good on her skin. Let’s walk through her simple, time-saving routine.
Step 1: Smooth, Even Skin
Martha begins with a Vibriance Complexion Stick, focusing first on the areas that need a little extra coverage. She applies it under her eyes to soften dark circles and around areas of redness to even out her skin tone.
“Less is more.” — Ludwig Mies van der Rohe (architect and minimalist)
Somewhere along the way, many of us quietly stopped wanting a big makeup routine. Not because we don’t enjoy looking amazing, but because our priorities change.
What worked in our 30s isn’t flattering, and the idea of spending 20 minutes or more in front of the mirror every morning doesn’t appeal anymore.
We want makeup that feels easy and products that don’t require tutorials or perfect lighting. We want to look refreshed and confident without having to work so hard at it.
That’s exactly where Martha found herself. She wanted to feel put together, but she didn’t want a countertop full of products or a routine with so many steps she forgets half of them.
She wanted something simple, dependable, and easy enough to do even on days when she’s short on energy or patience.
Her routine shows that you don’t need a lot of makeup to feel like your best self.
With just three products, she evens out her complexion, adds a soft touch of color, and defines her lashes—all in just a few minutes.
It’s fast. It’s easy. And most importantly, it feels good on her skin. Let’s walk through her simple, time-saving routine.
Step 1: Smooth, Even Skin
Martha begins with a Vibriance Complexion Stick, focusing first on the areas that need a little extra coverage. She applies it under her eyes to soften dark circles and around ar
“Less is more.” — Ludwig Mies van der Rohe (architect and minimalist)
Somewhere along the way, many of us quietly stopped wanting a big makeup routine. Not because we don’t enjoy looking amazing, but because our priorities change.
What worked in our 30s isn’t flattering, and the idea of spending 20 minutes or more in front of the mirror every morning doesn’t appeal anymore.
We want makeup that feels easy and products that don’t require tutorials or perfect lighting. We want to look refreshed and confident without having to work so hard at it.
That’s exactly where Martha found herself. She wanted to feel put together, but she didn’t want a countertop full of products or a routine with so many steps she forgets half of them.
She wanted something simple, dependable, and easy enough to do even on days when she’s short on energy or patience.
Her routine shows that you don’t need a lot of makeup to feel like your best self.
With just three products, she evens out her complexion, adds a soft touch of color, and defines her lashes—all in just a few minutes.
It’s fast. It’s easy. And most importantly, it feels good on her skin. Let’s walk through her simple, time-saving routine.
Step 1: Smooth, Even Skin
Martha begins with a Vibriance Complexion Stick, focusing first on the areas that need a little extra coverage.
She applies it under her eyes to soften dark circles and around areas of redness to even out her skin tone.
If she wants a little more precision, she uses a small brush under the eyes to blend gently without pulling on delicate skin.
On days when she wants to keep things even simpler, she uses her fingertips instead, tapping lightly to warm the product and press it into the skin.
The formula responds beautifully to both methods, making it easy to adjust based on her mood or the time she has.
Once those areas are blended, she switches to a larger brush for sheer, all-over coverage, lightly swirling the product across her face.
If she’s in a hurry, she simply uses her fingers again, smoothing the product where needed and letting the warmth of her hands help it melt into the skin.
The finish looks natural—not made-up. The lightweight formula feels comfortable and breathable, and the creamy texture glides on smoothly without settling into fine lines or drying out her skin.
Instead of masking her complexion, it simply evens things out and lets her beauty shine through.
If she wants a little more precision, she uses a small brush under the eyes to blend gently without pulling on delicate skin.
On days when she wants to keep things even simpler, she uses her fingertips instead, tapping lightly to warm the product and press it into the skin.
The formula responds beautifully to both methods, making it easy to adjust based on her mood or the time she has.
Once those areas are blended, she switches to a larger brush and lightly sweeps sheer coverage across her face.
If she’s in a hurry, she simply uses her fingers again, smoothing the product where needed and letting the warmth of her hands help it melt into the skin. The finish looks natural—not made-up.
The lightweight formula feels comfortable and breathable, and the creamy texture glides on smoothly without settling into fine lines or drying out her skin. Instead of masking her complexion, it simply evens things out and lets her beauty shine through.
Step 2: Add Color
Next, Martha adds a touch of warmth and color using Makeup Simplified Radiance.
The color is rich, so she doesn’t need much to make an impact, which helps keep the look soft and natural.
When she wants a more polished finish, she applies Radiance to her cheekbones with a brush, smiling slightly so the natural contours of her face guide the placement.
On more casual days, she applies it directly with her fingertips, gently tapping and blending until it melts into her skin.
Either way, the creamy formula blends effortlessly, creating a healthy, natural-looking glow that never sits on top or emphasizes texture.
To finish the look, she uses her fingertips to tap a small amount onto her lips for a soft wash of color that feels comfortable and looks put together.
What Martha loves most is how versatile Makeup Simplified Radiance is. Whether she uses a brush or her fingers, it adapts easily, which means fewer tools, fewer steps, and fewer decisions in the morning.
The formula responds beautifully to both methods, making it easy to adjust based on her mood or the time she has.
Once those areas are blended, she switches to a larger brush for sheer, all-over coverage, lightly swirling the product across her face.
If she’s in a hurry, she simply uses her fingers again, smoothing the product where needed and letting the warmth of her hands help it melt into the skin. The finish looks natural—not made-up.
The lightweight formula feels comfortable and breathable, and the creamy texture glides on smoothly without settling into fine lines or drying out her skin. Instead of masking her complexion, it simply evens things out and lets her beauty shine through.
The formula responds beautifully to both methods, making it easy to adjust based on her mood or the time she has.
Once those areas are blended, she switches to a larger brush for sheer, all-over coverage, lightly swirling the product across her face.
If she’s in a hurry, she simply uses her fingers again, smoothing the product where needed and letting the warmth of her hands help it melt into the skin. The finish looks natural—not made-up.
The lightweight formula feels comfortable and breathable, and the creamy texture glides on smoothly without settling into fine lines or drying out her skin. Instead of masking her complexion, it simply evens things out and lets her beauty shine through.
Step 2: Add Color
Next, Martha adds a touch of warmth and color using Makeup Simplified Radiance.
The color is rich, so she doesn’t need much to make an impact, which helps keep the look soft and natural.
When she wants a more polished finish, she applies Radiance to her cheekbones with a brush, smiling slightly so the natural contours of her face guide the placement.
On more casual days, she applies it directly with her fingertips, gently tapping and blending until it melts into her skin. Either way, the creamy formula blends effortlessly, creating a healthy, natural-looking glow that never sits on top or emphasizes texture.
To finish the look, she uses her fingertips to tap a small amount onto her lips for a soft wash of color that feels comfortable and looks put together.
What Martha loves most is how versatile Makeup Simplified Radiance is. Whether she uses a brush or her fingers, it adapts easily, which means fewer tools, fewer steps, and fewer decisions in the morning.
Step 2: Add Color
Next, Martha adds a touch of warmth and color using Makeup Simplified Radiance.
The color is rich, so she doesn’t need much to make an impact, which helps keep the look soft and natural.
Step 3: Define the Eyes
Martha reaches for Vibriance Volumizing Mascara because it defines her lashes without clumping or flaking.
The tubing formula gently wraps each lash, making them look longer, more defined, and nicely separated.
The formula feels hydrating and easy to apply, and it gives her eyes a more open, lifted look without irritation.
At the end of the day, it removes easily with warm water, which is especially important for sensitive eyes.
With just one quick step, her eyes look brighter and more awake.
A 3-Product Routine That Fits Your Life
Martha’s makeup takes only a few minutes and uses only three products—yet she walks away feeling polished, confident, and ready for her day.
No drawers full of powders. No complicated steps. No fighting against her skin’s changing needs.
Just a short, dependable routine that enhances her natural beauty and feels effortless every time she repeats it. Makeup at this stage of life shouldn’t be complicated.
When she wants a more polished finish, she applies Makeup Simplified Radiance to her cheekbones with a brush, smiling slightly so the natural contours of her face guide the placement.
On more casual days, she applies it directly with her fingertips, gently tapping and blending until it melts into her skin. Either way, the creamy formula blends effortlessly, creating a healthy, natural-looking glow that never sits on top or emphasizes texture.
To finish the look, she uses her fingertips to tap a small amount onto her lips for a soft wash of color that feels comfortable and looks put together.
What Martha loves most is how versatile Makeup Simplified Radiance is. Whether she uses a brush or her fingers, it adapts easily, which means fewer tools, fewer steps, and fewer decisions in the morning.
Step 3: Define the Eyes
The final step in Martha’s routine is mascara. She reaches for Vibriance Volumizing Mascara because it defines her lashes without clumping or flaking.
The tubing formula wraps gently around each lash, helping them look longer and more defined while keeping them separated.
The formula feels hydrating and easy to apply, and it gives her eyes a more open, lifted look without irritation.
At the end of the day, it removes easily with warm water, which is especially important for sensitive eyes. With just one quick step, her eyes look brighter and more awake.
A 3-Product Routine That Fits Your Life
Martha’s makeup takes only a few minutes and uses only three products—yet she walks away feeling polished, confident, and ready for her day.
No drawers full of powders. No complicated steps. No fighting against her skin’s changing needs.
Just a short, dependable routine that enhances her natural beauty and feels effortless every time she repeats it. Makeup at this stage of life shouldn’t be complicated.
Step 3: Define the Eyes
Martha reaches for Vibriance Volumizing Mascara because it defines her lashes without clumping or flaking.
The tubing formula gently wraps each lash, making them look longer, more defined, and nicely separated.
The formula feels hydrating and easy to apply, and it gives her eyes a more open, lifted look without irritation.
At the end of the day, it removes easily with warm water, which is especially important for sensitive eyes. With just one quick step, her eyes look brighter and more awake.
A 3-Product Routine That Fits Your Life
Martha’s makeup takes only a few minutes and uses only three products.
She walks away feeling polished, confident, and ready for her day. No drawers full of powders.
No complicated steps. No fighting against her skin’s changing needs. Just a short, dependable routine that enhances her natural beauty and feels effortless every time she repeats it. Makeup at this stage of life shouldn’t be complicated.
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