If you grew up in the ’50s, ’60s, or ’70s, a deep summer tan was more than a beauty choice... it was a lifestyle.

Baby oil and tin foil reflectors. The smell of coconut tanning lotion on a hot afternoon. Flipping on your beach towel to ensure an even bake... and timing your sunbathing by songs on the radio. 

Bronze skin meant lazy afternoons by the pool. Laughing with friends, sipping sodas, and shifting bathing suit straps to avoid tan lines. 

We were the generation that loved the sun before its report card came in. 

And if we’re being honest? 

We’ve never stopped missing the way the golden glow of the perfect tan made us feel vibrant... alive... and beautiful.  

Of course, with all the education about skin cancer, premature aging, and sun damage, most of us have given up baking in the open sun.

However, we still love the look of golden, glowy skin.

That’s why it’s no surprise that sunless tanning products are now a favorite among younger generations.

Especially since these products have come a long way!

These are NOT your 90's self-tanners: 

There is no orange. No streaking. No chemical stink.

And the results can look very natural.

But here’s the challenge: 

The vast majority of sunless tanning products on the market today are made for youth. Teens, twenty- and thirty-somethings. 

Not the drier, more delicate skin of women in our 50s, 60s, and 70s.  

So if you’ve been done dirty by a sunless tanner as a woman over 50, we have some good news for you!

After the success of our bestselling Sheer Zinc Sunscreen this past year, we here at Vibriance set our sights on another product category that’s been ignoring women over 50: sunless tanners.

After months of formulation and testing, we’re excited to be days away from releasing our NEW Vibriance Sunless Tanning Mousse (COMING SOON!). 

It’s the first sunless tanner made exclusively for women 50+.

The NEW Vibriance Sunless Tanning Mousse (COMING SOON) has been formulated to be everything your granddaughter's self-tanner isn’t.

Gentle… hydrating… with skincare benefits. 

For an even, golden glow you can trust.

A bronze that’s never orange. Never blotchy. And so easy to apply.

It works for 3 reasons: 

First, deep hydration is built right into the formula so color develops evenly on mature skin, which tends to be drier.

Second, the formulation includes a dual-tanning system that controls the color, so it develops to a flattering, golden glow that looks completely natural. (Sun-kissed, never fake!)

And finally, it comes with built-in skincare, so it’s actually good for your skin!

Oh, and did we mention? 

It comes with a dreamy Vanilla Coconut scent, so you smell like you just returned from the perfect beach vacation. 

It’s summer in a bottle. Without the sun damage.

If you’ve never used a self-tanner, or if your last experience involved looking orange and streaky, take a breath.

This is genuinely easy.

With no jump-scare at the end!

You simply apply it to your face, neck, chest, and arms like moisturizer…

Let it dry for about 15 minutes…

Then go about your day. 

Over the next 4 to 6 hours, your color will develop!

No full-body tanning sessions are required. Just apply it once a week to maintain your glow.

A subtle, natural warmth appears… a golden bronze… that makes skin look healthier, more vibrant, and more even. 

It’s really that easy! Five minutes, once a week. That’s your entire sunless tanning routine!

Feel Good In Your Glow Again...

The confidence that comes with a summer glow doesn’t need to feel nostalgic.

Thanks to new sunless tanning technology, every woman can now enjoy her “summer glow in a bottle” with NEW Vibriance Sunless Tanning Mousse (COMING SOON). 

We’re just days away from launching it to our Vibriance family first… and we’ll release it to the general public next (if there’s any left). 

Stock is limited on this first release.

So if you’re interested in being among the first to experience the golden glow – sign up here to join the early shopper’s list. And we’ll email you as soon as it’s released.

Join The Early Shopper’s List Here!

Remember, just like every Vibriance product, our NEW Sunless Tanning Mousse will come with our 1-Year “Bottom of the Bottle” money guarantee.

Use the entire bottle. If you’re not happy, we’ll refund your purchase. 

Your confidence matters to us.

Stay tuned for Friday…

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