"Be good to your skin. You'll wear it every day for the rest of your life."

-Renee Rouleau.

Moisturizers have been around for ages. From Ponds and cold cream to the wide variety of options today, we have slathered lotion on our faces to stay hydrated.

But a new kid is on the block, making quite the noise. Have you met Serum yet?

There's quite a buzz about serums and what they can do for your skin, and for good reason.

Read on to discover how serums differ from moisturizers and why they are here to stay.

Serums work in the opposite fashion. Instead of mixing ingredients in and diluting the potency, they keep the high concentration of active ingredients.

Think of it like mixing in vanilla in your cake batter versus the vanilla itself.

Because serums are like drinking the vanilla, you only need a little to get results. Serums also allow you target specific ingredients. Vibriance’s Retinol Serum is a great example of a serum that allows you to optimize a specific ingredient to deliver results.

Bonus: a small squirt or two will generally spread over the face, leaving you to enjoy your small bottle of magic even longer.

Lotions are used on the skin, preventing water loss and hydrating the skin itself. The thick, oily mixture is not made to sink into the skin to replenish from the inside.

This is where serums pick up moisturizer's slack.

Because of how they are created, body and face serums like Vibriance’s Body Serum push past the skin's outer barrier and soak into it. Because of this ability, serums can nourish the skin in ways moisturizers cannot.

Turns out the "deep" part is the kicker in "beauty is skin deep."

But what about damage? What about the effects of aging?

This is where serums sashay right through the cracked door, announcing, "we are here, darling."

Because of their high concentration of active ingredients, serums load up on anti-aging goodness and help reverse damage already done!

Of course, with the ability to penetrate deeply into the skin, you need to ensure the serum you use contains natural and safe ingredients. The last thing you want is a serum causing more harm than good.

Look for high-quality ingredients formulated for women aged 50+. This ensures the serum is specific for mature skin, which has different needs than that of a 20-year-old.

Vibriance's line of serums is designed specifically for these reasons. They are free from parabens, dyes, sulfates, phthalates, fillers, or other junk harmful to humans or the environment.

Positive Aging is all about feeling good inside and being happy in your own skin.

When we take a few moments for self-care, we are more likely to want to go out and spread that feeling to others. So, keep spreading sunshine, Beautiful!